MISSION

Sideline Society Media is an emerging sports and culture outlet built through the ESPN Digital Media School Outreach Mentorship Program and built for what sports media has been missing.

Led by Founder and Editorial Director Brandon Pulmano, SSM is home to a team of contributors spanning the NFL, NBA, fashion, live events, and trending culture. Because the most important stories aren't just happening on the field. They're happening everywhere athletes go.

We don't just follow culture. We find it first, spotlighting the athletes, brands, and moments that define now and shape what's next.

Where sports, fashion, and entertainment collide — Sideline Society Media is the voice the culture has been waiting for.

“LIMITS LIKE FEARS, ARE OFTEN JUST AN ILLUSION”

MEET THE SOCIETY

TEAM

  • Brandon Pulmano

    Founder & Editorial Director

    Brandon Pulmano is the Founder and Editorial Director of Sideline Society Media. A Sport Management graduate student at the University of San Francisco, Brandon's work sits at the intersection of sports, culture, entertainment and athlete identity.

    In 2025, he was invited to attend the ESPY Awards, gaining first hand experience in a high level environment where sports and entertainment converge.

    He was also selected for ESPN's prestigious Digital Media School Outreach Mentorship Program as the sole representative from the University of San Francisco.

    As Editorial Director, Brandon oversees a team of four writers, ensuring every piece of content aligns with the voice and vision of the brand. His editorial approach is rooted in purpose telling stories that go beyond the game and into the culture surrounding it.

  • Cavina Lee

    Fashion & Trending Culture Contributor

    Cavina Lee brings a unique perspective to Sideline Society Media at the intersection of fashion, culture, and sport. Growing up around luxury fashion with a particular appreciation for brands like Chanel she developed an early passion for both high fashion and streetwear culture. Her favorite players are Kyrie Irving and Kobe Bryant.

    Cavina is currently a PhD candidate at the University of California, Irvine, conducting research within the Department of Molecular Biology and Biochemistry.

    At Sideline Society Media, she explores how fashion, athlete style, and trending culture influence the evolving identity of modern sports.

  • Landon Pulmano

    NFL & NBA & Sports Culture Contributor

    Landon Pulmano is a San Francisco State University alumni and an NFL and NBA contributor for Sideline Society Media.

    His writing explores sports culture, athlete legacy, and the mindset, leadership, and defining moments that shape the athletes fans admire most.

    Inspired by icons like Kobe Bryant and Patrick Willis, Landon brings a perspective rooted in relentless effort, competitive spirit, and the mentality that defines greatness.

  • Kekoa O'Neil

    NFL & NBA Contributor

    Kekoa O’Neil is a Sport Management graduate student at the University of San Francisco and a contributor covering the NFL and NBA for Sideline Society Media.

    His writing focuses on league storylines, player narratives, and the evolving culture surrounding professional sports.

    A lifelong fan of the New England Patriots, Kekoa brings a passionate and analytical perspective to the game.

  • Audree Saluta

    Culture, Fashion & Live Events Contributor

    Audree Saluta is a Sport Management graduate student at the University of San Francisco and a contributor covering fashion, live events, and the evolving landscape of trending culture.

    She is a fan of the San Diego Padres and her favorite basketball player is Devin Booker from the Phoenix Suns.

    Audree has a keen eye for what’s moving the culture from TikTok to Instagram bringing a fresh perspective that connects digital trends to the broader sports and lifestyle conversation.