MISSION

Sideline Society Media is a digital sports media platform developed through the ESPN Digital Media School Outreach Mentorship Program. Built to function as more than a portfolio, the platform operates as an emerging outlet focused on the intersection of sports, culture, and modern fan conversation.

Led by Founder and Editorial Director Brandon Pulmano, Sideline Society Media brings together a team of contributors covering the NFL, NBA, and the cultural impact of today’s athletes.

Through a contributor based editorial model, writers collaborate to produce features, analysis, and cultural commentary that explore the moments, mindsets, and narratives shaping the modern sports landscape delivering storytelling that goes beyond the scoreboard.

“LIMITS LIKE FEARS, ARE OFTEN JUST AN ILLUSION”

MEET THE SOCIETY

  • Kekoa O'Neil

    NFL & NBA Contributor

    Kekoa O’Neil is a Sport Management graduate student at the University of San Francisco and a contributor covering the NFL and NBA for Sideline Society Media.

    His writing focuses on league storylines, player narratives, and the evolving culture surrounding professional sports.

    A lifelong fan of the New England Patriots, Kekoa brings a passionate and analytical perspective to the game.

  • Landon Pulmano

    NFL & NBA & Sports Culture Contributor

    Landon Pulmano is a San Francisco State University alumni and an NFL and NBA contributor for Sideline Society Media.

    His writing explores sports culture, athlete legacy, and the mindset, leadership, and defining moments that shape the athletes fans admire most.

    Inspired by icons like Kobe Bryant and Patrick Willis, Landon brings a perspective rooted in relentless effort, competitive spirit, and the mentality that defines greatness.

  • Cavina Lee

    Fashion & Trending Culture Contributor

    Cavina Lee brings a unique perspective to Sideline Society Media at the intersection of fashion, culture, and sport. Growing up around luxury fashion with a particular appreciation for brands like Chanel she developed an early passion for both high fashion and streetwear culture. Her favorite players are Kyrie Irving and Kobe Bryant.

    Cavina is currently a PhD candidate at the University of California, Irvine, conducting research within the Department of Molecular Biology and Biochemistry.

    At Sideline Society Media, she explores how fashion, athlete style, and trending culture influence the evolving identity of modern sports.