MISSION

Sideline Society Media is a digital sports media platform developed through the ESPN Digital Media School Outreach Mentorship Program. Built to function as more than a portfolio. This platform operates as an emerging sports media outlet focused on the intersection of sports and culture.

Led by Founder and Editorial Director Brandon Pulmano, Sideline Society Media brings together a team of contributors covering the NFL, NBA, and the cultural impact of today’s athletes.

Through a contributor based editorial model, writers collaborate to produce features, analysis, and cultural commentary. Sideline Society Media explores the moments, mindsets, and narratives shaping the modern sports landscape delivering storytelling that goes beyond the scoreboard.

“LIMITS LIKE FEARS, ARE OFTEN JUST AN ILLUSION”

MEET THE SOCIETY

TEAM

  • Brandon Pulmano

    Founder & Editorial Director

    Brandon Pulmano is the Founder and Editorial Director of Sideline Society Media. A Sport Management graduate student at the University of San Francisco, Brandon's work sits at the intersection of sports, culture, and athlete identity covering the NFL, NBA, and the stories that define modern athlete culture.

    In 2025, he was invited to attend the ESPY Awards, gaining firsthand experience in a high level environment where sports and entertainment converge. He was also selected for ESPN's prestigious Digital Media School Outreach Mentorship Program as the sole representative from the University of San Francisco.

    As Editorial Director, Brandon oversees a team of four writers, ensuring every piece of content aligns with the voice and vision of the brand. His editorial approach is rooted in purpose telling stories that go beyond the game and into the culture surrounding it.

  • Cavina Lee

    Fashion & Trending Culture Contributor

    Cavina Lee brings a unique perspective to Sideline Society Media at the intersection of fashion, culture, and sport. Growing up around luxury fashion with a particular appreciation for brands like Chanel she developed an early passion for both high fashion and streetwear culture. Her favorite players are Kyrie Irving and Kobe Bryant.

    Cavina is currently a PhD candidate at the University of California, Irvine, conducting research within the Department of Molecular Biology and Biochemistry.

    At Sideline Society Media, she explores how fashion, athlete style, and trending culture influence the evolving identity of modern sports.

  • Landon Pulmano

    NFL & NBA & Sports Culture Contributor

    Landon Pulmano is a San Francisco State University alumni and an NFL and NBA contributor for Sideline Society Media.

    His writing explores sports culture, athlete legacy, and the mindset, leadership, and defining moments that shape the athletes fans admire most.

    Inspired by icons like Kobe Bryant and Patrick Willis, Landon brings a perspective rooted in relentless effort, competitive spirit, and the mentality that defines greatness.

  • Kekoa O'Neil

    NFL & NBA Contributor

    Kekoa O’Neil is a Sport Management graduate student at the University of San Francisco and a contributor covering the NFL and NBA for Sideline Society Media.

    His writing focuses on league storylines, player narratives, and the evolving culture surrounding professional sports.

    A lifelong fan of the New England Patriots, Kekoa brings a passionate and analytical perspective to the game.

  • Audree Saluta

    Culture, Fashion & Live Events Contributor

    Audree Saluta is a Sport Management graduate student at the University of San Francisco and a contributor covering fashion, live events, and the evolving landscape of trending culture.

    She is a fan of the San Diego Padres and her favorite basketball player is Devin Booker from the Phoenix Suns.

    Audree has a keen eye for what’s moving the culture from TikTok to Instagram bringing a fresh perspective that connects digital trends to the broader sports and lifestyle conversation.