NikeSKIMS was actually properly hyped.
Written by: Cavina Lee
We all know Kim K, the position she occupies in society and her involvement or feature in various projects over the years. I don’t watch or keep up with the Kardashians, and I am always skeptical of celebrity launched brands. So when SKIMS launched in 2019, I kept the same thoughts - “Oh, just another celebrity wanting to make a clothing brand. Nothing special, nothing new.” Even with all the hype it was receiving, I still retained the same doubtful thoughts - “There’s no way it’s actually good”, “It’s only hyped because Kim K is the face of the brand”, and more. I was never curious or interested enough to look, shop, or understand the brand. And so, I continued to ignorantly carry that thought with me … until the announcement of NikeSKIMS.
As a former employee of Nike, this honestly shocked me. Nike’s motto, “If you have a body, you are an athlete”, seemingly overlaps well with SKIMS motto, “Solutions for every body”, but I couldn’t help but wonder - what was Nike and SKIMS going to create that didn’t already exist? After diving into the philosophy of the partnership, I was intrigued by the concept of combining Nike’s innovation and technology with SKIMS’ primary focus on the female form and solution-based designs. Ranging from sizes XXS-4X, there truly is something for everyone. Not only that, but the influential campaign featuring a multitude of familiar faces (i.e. Serena Williams, Jordan Chiles, Sha’Carri Richardson, Chloe Kim, and more) displayed silhouettes that flatter numerous body types. NikeSKIMS transforms the world of athleisure; from sculpting fabrics, innovative materials, and neutral colorways, their focus is clearly on helping women look, feel, and perform their best. Without having to sacrifice fashion, I currently own multiple pieces from their core collections that feel so buttery. I love the mid-level compression and sculpting of the matte collection, while I love the sleek and supportive style of the shine collection. All my NikeSKIMS pieces fit me so well, offering both comfort and style for day and night wear.
What was thought to be a one-off collaboration, NikeSKIMS is now a staple brand. Offering extensive apparel, footwear (soon!), and accessories designed for women around the world, I’m excited to see what else NikeSKIMS has to offer. I’ll be looking forward to the styles of Air Rifts releasing in the Spring 2026 collection, and in the meantime, you can read more about the collaboration and first launch here :
https://about.nike.com/en/newsroom/releases/nikeskims-official-announcement
https://about.nike.com/en/newsroom/releases/nikeskims-first-collection-official-film-images
